Born in KSA.

Born in KSA.

About us.

We work towards unparalleled customers joy, and satisfaction with no compromise in product design, and development.

In 21st century, many brands have taken sportswear products for granted. Most of footwear have leaned towards performance outcome with little consideration of user behavior and biomechanics inputs. At ASAS, we start from the essence of natural design specification. Natural foot, and body movement is always our top priority before anything else ! Every sportswear product we approve gets you closer to a more natural movement, letting you have limitless possibilities of what you can truly achieve.

How we do it.

Natural Experience. Maximum Performance.

At ASAS we carefully consider the variables when we create sportswear that feel comfortable and let you perform naturally. We develop footwear last from scratch to make sure we mimic foot natural movement, impact force, and considering dampers to offset nowadays ground properties. We design apparel with emphasis in free natural movement in relation to rotation, and extension. We work continuously to improve material functionalities such as durability, and breathability. Nevertheless, here’s core features we consider in creating sportswear products:

At ASAS we carefully consider the variables when we create sportswear that feel comfortable and let you perform naturally. We develop footwear last from scratch to make sure we mimic foot natural movement, impact force, and considering dampers to offset nowadays ground properties. We design apparel with emphasis in free natural movement in relation to rotation, and extension. We work continuously to improve material functionalities such as durability, and breathability. Nevertheless, here’s core features we consider in creating sportswear products:

Two / Four Directional Stretch

Advanced Mesh Materials

Lightweight

Seasonal

Natural Wide Toe Box

Ergonomic Natural Design

Heel – Forefoot Drop

Recyclable

We are doing as much as we can to maximize it. Currently, it’s only on selected products.

Ethically Produced

We are working very closely to monitor, and review the supply chain, and react accordingly.

Made with love.

A Culture Of Positive Change.

Developed New Last.

We have designed and developed new last that allows the user to be performing more naturally while striking the ground.

Considered Ground Variability.

All of our shoes were thoughtfully designed to compensate artificial man made floor such as concrete. We believe that it requires strength from early stages to endure such man made ground materials. Using ASAS shoes will only get you closer to performing naturally, yet designed with balance for all.

Partnered With Industrial Leaders In Material Development.

We partnered up with global industrial leaders who share the same vision as we are in producing products that uses excellent materials, and we are just on our way to a more eco-friendly environment.

Empower Designers.

We believe in creativity that is created by our design partners for whom beauty of nature, and self-expression are arts. We are glad to be working alongside all designers locally, and from all nations to express human ingenuity. We are in mission to truly create a sustainable work environment to let our design partners express their work, and create value.

Sportswear Just Right.

Our aim is to continuously consider communities feedback, provide designs that fit, and deliver values that matter. We will work to harmonize surrounding environments that let users reach higher & higher levels of organization, order, and dynamic harmony.

Our Aim.

ASAS To Be A Sport Resource Destination Hub.

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